I am a multi-faceted creative who has worked on both the client and agency sides on entertainment properties and consumer brands.
Depending on project needs, I can be a writer, concept creator and developer, therapist, client whisperer, guide, visual director, project manager, puller of music and reference, and overall creative vision lead. I’ve worked with influencers, celebrities, heads of music labels, kids, and dogs. I have shot on a ship, underwater, in a store, and on a bear rug. I've worked on pieces that implore you to buy tickets, watch a show, subscribe to a service, book a cruise, get medical treatment, or wear cute shoes.
I get excited about bringing the best work out of teams. I deeply value coaching and mentorship and fostering the next generation of creatives with a focus on DE&I. But I am equally ready to get elbows-deep doing the work.
I appreciate debate and challenging feedback in ways that make the work better. I never stop learning, and I find true joy in the process. I treasure the relationships I’ve made with clients and co-conspirators. I have been inspired by DPs, editors, production designers, sound mixers, interns, and been made better by them. I love partnering with clients to bring their brands to life.
I believe the best work is:
Based on strategy
Disruptive, powerful, emotive and effective
Driven by passion
Made while having — at least a little — fun
I think big, talk loudly, and laugh easily.
Let’s make awesome stuff together!
Senior Creative Director, Consumer Brands
Oct 2021 - Oct 2022
Known (previously Stun Creative)
Senior Creative Director
Jul 2013 - Oct 2021
May 2008 - Jun 2013
Aug 2004 - Apr 2008
Supervised creative teams including Associate Creative Directors, Copywriters, Art Directors, and Designers in 360 campaigns from pitch to delivery.
Lead creative for Memorial Sloan Kettering Cancer Center AOR with deliverables including print, OOH, social.
Oversaw a variety of creative campaigns and executions, with live action shoots, for clients including Camp stores, HSS (Hospital for Special Surgery), and Invitation Homes.
Concept and copy ideation for Clairol, Talk Space, and Priceline pitches.
Managed various projects in a fast-paced creative environment while maintaining a high standard of excellence and attention to deadlines and budgets.
Managed creative vision for 360 teams across digital, social, editorial, design and production.
Pitched concepts, scripts and ideas to upper-level creatives and executives at companies and networks, winning work with Mattel, A&E, Bravo, Freeform and more.
Strategized consumer brand marketing efforts across varied touchpoints.
Conceived, wrote, and developed original content, live action commercials, editorial-driven sales pieces, B2B communications, commercials, and promos across broadcast and digital platforms.
Ideated for digital stunts, experiential activations, branded events.
Cultivated collaborative teams including writers, editors, designers, directors, DPs, and producers, to align the most suited resources for clients and projects.
Built lasting client relationships resulting in additional and repeat business.
Clients include Beyond Meat, Princess Cruises, Fandango, Sesame Workshop, E! Entertainment, HBO, and Netflix, among others.
Helped launch streaming services including CNN+, HBO Max, and Discovery+.
Provided creative direction for episodic on-air and radio promotion for various programs and genres including 2 Broke Girls, How I Met Your Mother, CSI Miami, Undercover Boss.
Oversaw graphic design on network packages, program launches, episode promotion, and network image.
Supervised sizzle pieces and upfront sales presentations with internal teams and vendors.
Collaborated on brand and marketing strategies for CBS on-air, digital, and print.
Managed several writer/producers: assigned responsibilities, tracked schedules, reviewed projects.
Developed and executed shoot spots and launch campaigns.
Worked with departments including interactive, PR, talent relations, studio development and production across CBS to ensure cohesive marketing vision and execution.
Collaborated with production companies to conceptualize, coordinate, and execute large-scale launch shoots for new and returning programs.
Wrote, produced, and edited on-air launch campaigns for Top Chef Miami, Top Chef Chicago, Step It Up & Dance, and The Real Housewives of Orange County.
Wrote, produced, and edited episodic promos for Bravo programs including Project Runway, Top Chef, The Real Housewives of Orange County, and Queer Eye for the Straight Guy.
Worked with Ad Sales Marketing on integrated marketing concepts and shoots.
2021- Clio Entertainment Awards- Television/Streaming: Special Shoot Spot/Promo: Here’s Drew
2020- Promax North American Agency of the Year
2018- Promax Global Excellence Agency of the Year
2017- Promax North American Agency of the Year
2011- BDA Gold- Special Events Promo: CBS Holiday Image
2011- Promax Silver- General Branding/Image: New Season Countdown
2011- Promax Bronze- Daypart/Block of Programs Spot: Mondays Comedy Dancing
2009- Promax Silver- Daytime Program Spot: Guiding Light Vengeance
2008- BDA Gold- Set Design: Top Chef Miami
2003- Northern California Emmy Award- Set/Lighting Design: Backlot Set
Tulane University, New Orleans, LA
Bachelor of Arts, Double Major - Theatre and Communication