Passion Projects
When I was a kid creating and directing skits at Girl Scouts camp, or putting on lip sync shows at Thanksgiving, complete with writing an emcee script for my brother, I didn’t realize that a person could actually do this job as a grown-up.
But here I am.
I love what I do, but I love it even more when great work and work that matters collide. Work that empowers others or celebrates women. Work that is kindness-, wellness-, inclusion- or mission-focused. That isn’t work. It’s an honor.
SeeHer
As a woman with a 20+ year career in media, and a mom to a girl, SeeHer’s mission of increased accurate portrayals of women in media, sports, and music is very close to my heart. Their goal is to increase the real representation of women in the media following the motto, “If you can see her, you can be her.” In recent years, representation has become a critical part of the conversation surrounding diversity, equity, and inclusion. To reinforce SeeHer’s mission, the account team created video pieces, social media tool kits, and social media activations with skins, polls, and hashtag challenges to celebrate IWD and International Day of the Girl.
International Day of the Girl Anthem
International Day of the Girl was during the heart of the pandemic, so we created guidelines and templatized the video ask for SeeHer members so that they could self-shoot and submit, and then leaned into the DIY feel of the submissions.
International Women's Day
For International Women's Day, we partnered with a Grammy-nominated artist, and animated licensed imagery to build this anthemic piece. An homage to the women who paved the way for the women we are emboldened to be today, and future generations of women leaders, role models, renegades, and rule breakers.
MATTEL: DC Superhero Girls
Mattel wanted to reinvigorate the DC Superhero Girls fan base and increase the franchise visibility. Taking cues from the characters and storylines, the creative team developed a campaign that spoke to empowering children of all abilities to celebrate the unique superpowers inside of all kids. We created assets across a variety of touchpoints, but the core of the campaign was a reimagining of the DCSHG theme song Get Your Cape On. We teamed up with YouTube influencer Megan Nicole to rerecord and create a music video with super VFX, super choreography, and super kids (including some of our own). So, it was no surprise that the response was… SUPER!
TNT: Claws
Rarely does a client let you take a concept and run wild with it. For this season one Claws recap TBS let us sprint. Our team took cues from the irreverent tone of the show to write a humorous, sarcastic, informative, and engaging recap for the entire first season in under four minutes. This is one of my passion projects in part because of the writer and editor team whose combined skills really made this piece shine. I can watch this edit on repeat and always be entertained. And because what we do is fun and sometimes ridiculous, and projects like this keep you coming back for more.